Jan 18

Getting other sites to link to yours is a fantastic way to raise your page rank and to drive traffic. You can generate links for your site by creating quality, sharable content, by reaching out to other bloggers and sharing content you think would be useful for their audience, and writing guest posts on top-quality blogs in your niche.

A strong linking strategy both on and off page is essential to the success of your site. A company like roi.com.au/ can analyze your site and help you develop a strategy that will get you the most results in the shortest amount of time.

To get the most out of your SEO efforts, you also need to focus on your on-site linking. What you link to and how you choose to link to it can also affect your page rank and your position in search results. Here’s how you can improve your on-site linking to improve rankings:

Link to Relevant and Authoritative Sources

When you link to authoritative sources in your content, it is the equivalent of citing academic sources in a research paper or essay. You are supporting your argument with information or arguments from other sites, or you are providing your readers with additional resources about the topic. When you link to relevant and authoritative sources like this, you signal to Google and other search engines that you are providing quality information on your website, and you will rank higher.

Include Links Naturally in Text

Google knows when you are gaming the system. If you are just randomly inserting links into your copy in hopes of raising your quality ranking, Google will know it. It is important that you include the links naturally in your text, just as you would a citation. If you mention a study, link to it. If you mention a recent event, link to a news story about it. If you are refuting an argument presented by another site, link to their original post.

Only Link If It’s Necessary

Since Google knows what you’re up to when you’re linking, it’s important that you only include on-site links when they are necessary and useful to your copy. Don’t link to three sites that provide the same summary of a study when only one link is necessary. Don’t link to information that’s common knowledge, like a Wikipedia article on Madonna just because you mention Madonna or a Dictionary.com entry on random words in your text. Link when it enhances the reader’s understanding or provides them with useful resources.


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