Dec 17

SEO website promotion and advancement of SMM are those tools that occupy an important place when it comes to site visibility progress on the Internet. With the right approach the effectiveness of both methods is almost the same, but the tools used to achieve a goal are completely different. If we talk about the fact that the main goal of any promotion is to attract new users to the resource, then SEO promotion achieves this goal through the transitions in the search engines, and SMM promotion – through increased interest and involvement of users in social networks.

SEO promotion – this is pure classic. It involves the whole scope of works on internal and external website optimization to improve its search engine ranking through extracting specific pages to the top of search results and, consequently, to increase the number of transitions through search engines. Search engine optimization is a standard set of services provided by any specialized company. The best companies provide an integrated approach and the whole complex of works to promote the site, namely:

1. External search engine optimization, that is also called link building. The more sites link to your resource, the more credible it becomes in the eyes of search engines and the more highly ranked as a result.

2. Internal optimization and website promotion. Website promotion involves the scope of works to improve internal factors, ranging from the structure of the site and to optimizing your texts and internal linking. By the way, it is often enough to order SEO texts to get in the top by a number of key requests. A lot depends on the content as intelligently optimized texts constitute at least 50% of the overall success of website promotion.

Now let’s talk about the promotion of social networks – the SMM. First of all, there is a need to decipher the abbreviations. If the SEO is deciphered as search engine optimization, then the SMM – social media Marketing. In other words, this is a promotion in Facebook and other social networks, YouTube, blogs, etc. Experts state that promotion of your business in social networks is not a banal advertising and spam. This is not just a promotion of groups and communities, not at all. It is the propmotion carried out with the direct participation of the users. SMM involves active impact on the target audience, which begins taking part in the promotion if got interested in the product or service.

Promotion of public page requires special knowledge. There are all sorts of websites for public pages promotion that make the task much easier. However, if you want to promote your public page professionally, you should set aside those tools and seek for the services of competent SMM professionals.

SMM is a proper promotion of your group (community) in social networks, so it imposes certain requirements to a specialist:

1. Promotion should be carried out after identifying the target audience, thorough studying of its interests and behaviors, etc. In other words, promotion of the community should be based on clear, pre-planned strategy.

2. A specialist must be able to manage the community, manage advertising, so understand the mechanisms of advertising, etc.

3. Promotion in social networks involves active work with the content, its search and generation.

Steven Christensen about the importance of SEO activities for greater visibility of your web site.